"We are running this matched-giving campaign because we want to help lots of incredibly effective community groups, who are doing a great job at alleviating child poverty across London.

Poverty affects 600,000 children across London and no single borough is immune. For various reasons, small charities find it very hard to get all the support they deserve and yet for the most vulnerable children and families across London, the small and local community groups often make the biggest impact. We have already helped about 60 organisations through online matched-giving over the past few years and this campaign will enable many more to benefit from extra donations at a time when they need it most.

During the summer months many more children will suffer neglect, abuse, bullying, fear and hunger. During the school holidays, when most of us are enjoying a holiday, thousands of children in London will be counting the days until they can go back to school. This is why we are matching £10 donations and asking the public to spare whatever they can – to help make a real difference where it is most needed.

All the projects taking part have been carefully chosen and will enable more children to get the practical, emotional and inspirational support that they so deserve. Thank you."